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Introduction

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Location

Institution code: D26

Course Length

UCAS course codes: N500
Duration: Three years full-time, four years with a placement.

Why choose this course?

Key features

 Our course structure gives our course a strong supportive identity – block teaching provides a collaborative environment, sense of community, peer support and facilitates gradual step-by-step mastery of key principles and skills allowing for diverse start points and learning styles.
 Specific modules focused on helping you position yourself for a dynamic, creative and competitive industry.
 We have a comprehensive career driven culture compiled with practical modules such Integrated Marketing Communications. For instance, our students worked on a live client brief on Samsung, allowing them to apply theory to practice.
 The course has recognition from a range of well-respected professional bodies including the Chartered Institute of Marketing and the Institute of Data and Marketing.
 Benefit from our innovative range of assessments that are used to increase your digital and marketing knowledge and prepare you for a graduate career through a variety of real-world scenarios.
 On this course you can get involved in large-scale experiential projects - our student Emily Le Ngoc was the only British winner of the X-Culture global business competition.
 Learn about contemporary and global emerging trends. You will focus on areas such as sustainability marketing, consumer insight, digital transformation, marketing automation, creativity, engagement marketing and approaches to marketing communication that reflect and engage more diverse consumers.
 Benefit from Education 2030, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance.

Overview

Our Marketing BA course will provide you with an in-depth understanding of all areas of contemporary marketing and how that fits into the wider business function and society.
You’ll learn how to select and apply appropriate methods and techniques to develop marketing solutions to challenges faced by some of the biggest companies in the world.
You will study emerging trends and gain real-world experiences through our partnerships with award-winning digital marketing agencies, giving you the opportunity to develop the necessary skills and attributes to succeed in a professional marketing position.
You can also expect to develop knowledge of the range of marketing disciplines, the relationships between them and their application to practice. For instance, you’ll apply knowledge of customers, markets, brands, market research and marketing strategy to propose, justify and implement effective marketing solutions. Which ultimately will enhance your skills, knowledge and behaviours to help you contribute to the development of a just, peaceful and sustainable world.
This course is accredited and recognised by the Chartered Institute of Marketing (CIM) graduate gateway programme, making us distinct and internationally recognised for you to stand out in the market. The CIM allows you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career.

Modules

Year 1

 Block 1: Fundamentals of Organisations and Markets in a Global Context
 Block 2: Principles of Marketing
 Block 3: Decision Making for Marketing
 Block 4: Marketing in Action: Social, Environmental and Digital Impact

Year 2

 Block 1: Brand Management
 Block 2: Customer Insight: Consumer Behaviour and Research
 Block 3: Integrated Marketing Communications
 Block 4: Contemporary Issues in Marketing

Year 3

 Block 1: Marketing Strategy and Analytics
 Block 2: Engagement Marketing: Communities, Content and Creativity
 Block 3: Critical Perspectives in Marketing OR Marketing Innovation
 Block 4: Brand Portfolio OR Dissertation

Entry Criteria

ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.

IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Entry criteria

GCSEs

 Five GCSEs at grade 4 or above including English and Maths

Plus one of the following:

A levels

 A typical offer is 112 UCAS points. You need to study at least two subjects at A Level or equivalent (e.g. BTEC)

T Levels

 Merit

BTEC

 BTEC National Diploma - Distinction/Distinction/Merit
 BTEC Extended Diploma - Distinction/Distinction/Merit

Alternative qualifications include:

 Pass in the QAA accredited Access to HE overall 112 UCAS tariff with at least 30 L3 credits at Merit.
 English and Maths GCSE required as separate qualification. Equivalency not accepted within the Access qualification. We will normally require students to have had a break from full-time education before undertaking the Access course.
 International Baccalaureate: 26+ points.

Mature students

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

English language

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential. English language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Contextual offer

To make sure you get fair and equal access to higher education, when looking at your application, we consider more than just your grades. So if you are eligible, you may receive a contextual offer. Find our more about contextual offers.

Assessment

ASSESSMENT METHODS

1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Teaching and assessment

Over the whole programme, there is a varied mix of assessment including: group presentations, case study analysis, individual exercises, report writing, short form unseen exercises and essay writing.

Teaching contact hours

This is a full-time course. Each module is worth 30 credits. It is expected that student will spend a total of 300 hours of study for each module. You should be prepared to devote approximately 10 contact hours a week to your studies and additional independent hours of study in order to succeed. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition, each module provides a two-hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Accreditations

 Chartered Institute of Marketing (CIM) Accredited Study Centre
 Chartered Institute of Marketing (CIM) Dual Award Status, providing you with exemptions from half of the CIM Professional Diploma in Marketing (subject to module selection)
 Institute of Direct Marketing (IDM) Key Educational Partner, enabling you to study the IDM Certificate in Direct and Digital Marketing alongside your degree

Career Opportunities

Placements

As part of this course, you will have the option to complete a paid placement year which offers invaluable professional experience.

Our award-winning Careers Team, can help you secure a placement through activities such as mock interviews and practice aptitude tests, and you will be assigned a personal tutor to support you throughout your placement.

Our students have taken placements with companies including Samsung, PWC, Cross Country Trains, Honda, Bosch and Rolls Royce.

DMU Global
Our innovative international experience programme DMU Global aims to enrich studies, broaden cultural horizons and develop key skills valued by employers.

Through DMU Global, we offer an exciting mix of overseas, on-campus and online international experiences, including the opportunity to study or work abroad for up to a year.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Marketing students have recently visited India as part of the Brand Management module as well as Silicon Valley, home to many start-up and global technology companies such as Essential, a tech company founded by Android creator Andy Rubin.

Graduate careers

A degree in Marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.

Recent graduates have progressed to professional roles such as Senior Optimization Strategist at Verizon Media, Junior Digital Executive at Total Media, and Account Executive at We Launch

A Marketing degree at DMU helped Humraj Dosanjh start a role as a Marketing Excellence Graduate at Bayer one of the world’s largest pharmaceutical companies.

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